About Me

My name is Logan Bobb, and I’m a recent graduate of the University of Wisconsin–Madison with a B.S. in Consumer Behavior & Marketplace Studies and a certificate in Digital Media Analytics. I'm passionate about understanding what drives consumer buying decisions and how strategic marketing and digital tools can turn insights into clicks and action.

I grew up in Chippewa Falls, Wisconsin, where my early involvement in FBLA, DECA, and band laid the groundwork for my interest in marketing and collaboration. I graduated near the top of my class and chose to pursue my education at UW–Madison, following in the footsteps of my mother and her father before her.

My passion for both music and marketing in high school led me to enroll in the School of Human Ecology and join the Badger Marching Band. My time at UW–Madison was filled with opportunities to grow both personally and professionally. In the School of Human Ecology, I explored the intersection of consumer behavior, marketing, and digital strategy. As a member of the Badger Marching Band, I developed discipline, teamwork, and time management skills—qualities that have shaped the way I collaborate and lead.

Outside of the classroom, I was actively involved in the American Marketing Association (AMA), where I listened to marketing professionals and participated in events that expanded my understanding of today’s business world. Through internships, I gained hands-on experience in social media management, content creation, and digital marketing analytics. I worked on projects involving email campaigns, website updates, and audience engagement across many different platforms.

To complement my work, I completed certifications in Google Analytics, HubSpot Inbound Marketing, and Hootsuite Social Marketing, making sure I can approach strategy and execution with my creativity and precision. Today, I'm eager to bring my skills, energy, and curiosity into a full-time role in marketing or digital analytics—where I can contribute to purposeful work, grow alongside a headstrong team, and continue learning every step of the way.